- The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States.
- Destinations served in the United States partly reflect those regions and cities where the Irish-American diaspora are concentrated, namely New York, Boston and Chicago.
- The Irish people typically undertake several overseas flights a year. This is partly driven by Ireland’s status as an island nation but also reflects the inherent propensity among the Irish to travel to visit overseas friends, relatives and colleagues. This is a well established feature of Irish national behaviour and contrasts significantly with several other European countries: